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10/1/2003 Don Schultz : Brand Babble

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10/1/2003 Don Schultz : Brand Babble
You never know who you'll meet in the BIGfrontier!


DATE: Wednesday, October 01, 2003
ENTERTAINMENT: 7:30 AM Doors open

7:30-8:15 AM Noshing, Networking

8:15-9:30 AM Presentation


Upcoming event: Oct. 9 NY Times Bestselling author Lester Thurow on his new book: Fortune Favors the Bold

Everybody’s talkin’ bout branding. But are they missing the point? In this new world of business marketing, traditional inside-out, media-centric monologue-based, identity-oriented, corporate-speak approaches to branding are topping toilets by the tankload!

Join us on Wednesday, October 1st, when Professor Don Schultz returns for BIGfrontier/Mobium New Paradigm Series Breakfast forum to poke a few well-placed holes in the time-honored myths and misconceptions that have turned branding into babble in today’s b-to-b marketplace. The esteemed Dr. Schultz will be presenting ideas from his soon to be released new book Brand Babble.

Join the father of integrated marketing for Brand Babble: Eight Ways to Cut Through the Confusion, Contradictions and Claptrap, and Start Making Money with Your Business Brand

You’ll learn that effective branding isn’t about how much you can spend, but about how much you’ll get in return. You’ll see what a brand can and cannot do for a business. And gain insight into determining the real value of a brand. It’s sure to be an in-your-face wake-up call for anyone still believing in hocus-pocus models or self-proclaimed brand gurus. So leave your perceptions behind and reserve your spot at this babble-busting presentation with one of our industry’s most respected voices.

NEW LOCATION! The Merchandise Mart Conference Center (2nd floor of the Mart Apparel Center building) Enter at Apparel Center on Orleans Ave. or take Merchandise Mart elevator to the second floor and proceed across pedway to Apparel Center)

This event is the latest in Mobium’s New Paradigm Series—exploring the revolutionary changes that are altering business-to-business communications, and one of the BIGfrontier breakfast seminars brought to you by Mobium Creative Group ( and BIGfrontier (




















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